Coca-Cola Beverages Northeast’s 25th Anniversary Penguin Plunge

Brave the cold and earn bragging rights in the spooktacular 25th Anniversary Penguin Plunge, with a Halloween theme!

Not able to attend in person? You can make the plunge your own with a Do-it-Yourself kit! 

February 11, 2024 – Hampton Beach

Open to anyone (minimum age 15 for the Hampton plunge). All Plungers must raise at least $400 to participate.

February 10, 2024 – Hampton Beach

Open to high school students, faculty and staff.  All Plungers must raise at least $250 to participate.

Interested in supporting the Coca-Cola Beverages Northeast’s Penguin Plunge without jumping in the water?

We are seeking volunteers to assist on both Saturday, February 10th, and Sunday, February 11th for as little as hours or the whole day (both inside and outside roles are available). There are various opportunities available including:


Set up & Break Down

Costume Parade

Data Entry

Photography / Videographer



Plunger Prep

Towel Distribution

Thank you to our sponsors

Eversource Energy Foundation Inc